Reviewing The Matrix Revisited (documentary) :: essays research papers

Inside The Matrix Revisited: The Method Behind the Magic   Ã‚  Ã‚  Ã‚  Ã‚  As a filmmaker, I find viewing documentaries that explain the methods involved in creating major motion pictures to be very insightful and interesting. The Matrix Revisited is one of the best of these documentaries that I have seen. The Matrix Revisited explained everything that I wanted to know about what went into making The Matrix. Considering that the film, The Matrix, left me baffled as to how they created most of the scenes, this informative documentary opened my eyes to the processes that the filmmakers went through in order to create the special effects. The director of The Matrix Revisited, Josh Oreck, was on the set of the film from day one and caught some of the most amazing stunts ever put on film while they were being created. For those that have never seen The Matrix, it includes a scene where a woman does a cartwheel off of a wall after running on it for about 6 steps. The Matrix Revisited shows how a simple pulley system and a lot of practice is al l it took to create this effect. The Matrix also includes a scene where bullets are slowed down to the point where you can see them and, of course, the main actor can dodge them. Throughout the documentary Oreck is able to answer questions that I had about how camera lenses where altered to leave blue or green tints of color in certain scenes to separate â€Å"real life† from â€Å"the Matrix†, the way they used computer graphics (which explains those slow motion bullets), and even the incredibly complex storyline as a whole (just in case my using the terms â€Å"real life† and â€Å"the Matrix† confused you). The documentary shows the first storyboards created in order to pitch the idea to producers, and covers up to and through creating the music and editing the film together after everything else was finished.   Ã‚  Ã‚  Ã‚  Ã‚  Young filmmakers, become almost fearful when they see a film like The Matrix. The massive scale of a film like that can intimidate even the most well trained students. Filmmakers in training never spend that amount of time or money on one film and imagining doing so can easily overwhelm the mind. The Matrix Revisited helps to put all of The Matrix’s effects into context. It breaks them down and makes them seem a lot simpler than they appear on screen.

Definition of Tourist/Tourism Essay

Throughout the academic and business world there is ongoing debate regarding the insufficient definitions of the terms ‘tourism’ and ‘tourist’. Upon researching this matter I have also come to question the validity of the ‘tourism industry’ and its ability to meet the requirements of industrial and commercial activities due to the lack of uniform and limitations of what it pertains to. The following are definitions I have chosen, in order of preference, to shed light on the ambiguous nature of these terms so that a clearer understanding can be realised for economic and educational use. Of these it can also be seen that they have been sourced from opposing areas of interest – industry, academic and dictionary, as to better illustrate the need for more than one type of definition. Furthermore, each will be deconstructed to communicate their relative strengths and weaknesses in relation to fundamental aspects of their current use. – World Tourism Organisation (cited in Tribe 2009, p.44); Tourism: ‘†¦ comprises the activities of a person’s travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited.’ – World Tourism Organisation (1993, cited in Cooper, Shepherd & Westlake (1996, p.18); Tourist: ‘†¦A visitor* who in the country visited for at least one night. *Visitor: ‘†¦Any person who travels o a country other than that in which he/she has his/her usual environments, for a period not exceeding 12 months and whose main purpose of visit is other than the exercise of an activity remunerated from within the country visited.’ – Stear (2005, p. 8&11); Tourism: ‘tourism is travel and temporary stay, involving at least one night away from the region of a person’s usual home that is undertaken with the major expectation of satisfying leisure needs that are perceived as being more enjoyably able to be satisfied by being at places outside of, and qualitatively different to, the home region.’ Tourist: ‘a tourist is a person engaging in the activities directly associated with the present or future travel and temporary stay that involves at least one night away from the region of their usual home that is undertaken with the major expectation of satisfying leisure needs that are perceived as being more enjoyably able to be satisfied by places outside of, and qualitatively different to, the home region.’ – Oxford Dictionary (2011); Tourism: ‘the commercial organization and operation of holidays and visits to places of interest.’ Tourist: ‘†¦a person who is travelling or visiting a place for pleasure.’ To begin, one of the key factors in defining tourism is determining where it begins, ends, and the stakeholders impacted along the way. As explained by Theobald (1994, p.26), ‘tourism is more like a ‘sector’ that impacts a wide range of industries’ rather than an industry itself as current statistical measurement of economic effects is unreliable and problematic. Stear’s blanket approach of tourism neglects to set parameters for quantitative study where ‘many of these businesses also serve local residents [and] the impact of spending by visitors can easily be overlooked or underestimated’(Theobald 1994, p.4). This leads to the need for segregation of the term by its main features to establish the objective of the meaning and what it aims to achieve. This is adequately explained by Tribe (2009, p.25) as ‘†¦differentiation is sought between functional definitions of the term tourist used to define and measure activities of people for the purposes of sorting and collecting data about those activities, and that of the concept of tourist, which has a much less well-understood value’. Because of this it is widely accepted that there are ‘†¦two different types of tourism definitions, each with its own rationale and intended usage’ (Theobald 1994, p.7). The suggestion of Burkart & Medlik (1981, cited in Theobald 1994) that there are both conceptual and technical definitions, the former allowing for a theoretical approach such as Stear’s in which it can be used for the teaching of this area of study, and the latter is aligned to the WTO’s approach for ‘statistical or legislative purposes†¦.that can be applied to both international and domestic settings†¦.to help standardise comparative international tourism data collection’. Similarly the World Tourism Organisation has put forward a significant division in the term ‘tourist’ as a method of discerning those who visit a place for more than twenty-four hours from those who don’t. This enables significant advancements in both technical and conceptual approaches to the definition as allowing tourists such as backpackers, cruise ship passengers and tour busses to be incorporated as well as their significant input to the ‘industry’. Stear’s definition, although broad, lacks entirely in the foresight that ‘at least one night away’ is limited to people who reside in the area overnight which is often not the case. In my experience backpacking, there are many scenarios in which time constraints urge you to visit multiple ‘attractions’ in one day and often over large distances, of one account travelling by car I had breakfast in Italy, lunch in Switzerland, followed by dinner in Germany. With no uncertainty was I tourist at all stages of this trip, therefore the following opinion of Theobald (1994) in which ‘visitors include two distinct categories of travellers’ one being tourists and the other excursionists, is fundamental to the concern of accountability of economic effects in tourist destination regions. In this case the WTO definition comprises of a tourist and excursionist approach which adequately incorporates all impacts on the relative industries. However, of the above methods of definition neither encompasses the history and definition of each word and its everyday use regardless of technical and conceptual implications. Because of this, I believe it pertinent to incorporate the dictionary definition of both tourism and tourist in their comprehensive understanding as their etymology is central to the existence of this ‘sector’. It is collectively agreed (Stear 2005, Weaver & Lawton 2010, Tribe 2009 and Theobald 1994) that tourism is a social phenomenon of the nineteenth and twentieth century’s, of a time where cultural and leisure purposes were the most prominent instigating factors. This said, many forms of ‘types of travel’ (Stear 2005, p.5) have emerged clouding the nature of its original meaning making it difficult to transcend this meaning into a contemporary societal view. As Theobald (1994, p.6) explains etymologically the Latin derivative of tour (when combined with the suffixes of –ism and –ist) describes the movement in a round-trip and in essence the journey of leaving and then returning to the original starting point. It is plain to see that this holds great dissimilarity to the aforementioned dictionary definition as it is subsequent to the influences of industry purpose. Overall, this discussion has outlined the continued difficulties in producing a unified definition that encompasses all aspects of tourists and their impacts on tourism so that statistical and theoretical conclusions can be draw for economic and academic purposes. In total, I believe each of the definitions mentioned above hold merit in varying manners when applied for specific use in their appropriate field. This does not dismiss the issue that each has limitations in regards to the standardisation of each type of definition and in conclusion until this standardisation of terms used for conceptual and technical objectives occurs, neither can be solely accepted for all application in a worldwide setting.

Analysis Of The Movie Beauty And The Beast - 1416 Words

Twenty-six years ago, children were mystified by the story of a bookworm girl and her journey that found her true love. Beauty and the Beast captured the hearts of many and grew into a staple Disney movie. It follows Belle—a beautiful, but misunderstood young adult. After she found her way to a fantastical castle, her world changed completely. The original movie caused many children and adults to connect and find themselves within the characters. Consequently, they decided to make a live action version of the film a quarter of a century later. Bill Condon, the director of the 2017 film, added dimension to the characters by further explaining their backgrounds. Facts about Belle’s mom and the Beast’s family brought new sides that the 1991†¦show more content†¦Additionally, the movie allows other lessons such as telling people that they should dare to be different and that they should love to learn. Maurice, Belle’s father, and Belle show that being different should be celebrated by their new, fascinating inventions that they always make. Also, Belle and Beast show that learning is important when they go through the library and discuss their favorite books. However, some people may not believe that Beauty and the Beast gives out the best morals. For some people, Gaston’s actions may cause negative feelings for the movie. Gaston’s actions are unforgivable and narcissistic, but they are for a greater purpose. Having Gaston in the movie allows for the Beast to have an antithesis. Beast is beautiful on the inside and hideous on the outside, yet Gaston’s elegant features are overshadowed by his unsightly heart. While Gaston is a bad character and should not be a role model, he helps portray the incredible message that the finest beauty is from someone’s brain and heart. As well as having a teachable lesson, family films usually need to have a wide range of subgenres. Family movies, as a whole, encompass a wide variety of movies. For example, The Wizard of Oz is seen as a family movie, but it also falls into the adventure and fantasy genres (Dirks). Beauty and the Beast is similar in the way that it also has two other genres it falls under: musical and fantasy. From the start of the movie toShow MoreRelatedMovie Analysis : Beauty And The Beast1755 Words   |  8 PagesThe first time I viewed the live-action movie â€Å"Beauty and the Beast† I was at home and it was June 2017, the film was first released in March of 2017. I was very intrigued to view this film upon hearing of its release, because like many children who grew up in the 1990’s I enjoyed the animated version. This film is categorized in a children/fantasy genre. This genre allows the film to relate to both children and adults. In this film there is singing and magical creatures to relate to children, withRead MoreBeauty And The Beast Analysis1525 Words   |  7 PagesBeauty and the Beast is perhaps one of the most well-known fairy tales in the Walt Disney production and has been a part of our lives growing up. Most people have either seen the animated version or heard about the fairy tale. The recent remake of the 1991 animated version is aimed to contend against criticism for romanticizing Stockholm Syndrome (Duff, 23). Looking back to the animated version of Beauty and the Beast through modern lenses, certain features of the movie start to appear problematicRead MoreEssay on Analysis of the Play Beauty and the Beast1022 Words   |  5 PagesAnalysis of the Play Beauty and the Beast Beauty and the Beast was an amazing musical, many say it was much better than the movie. Just like the movie. It starts off in a faraway land, with the Young Prince who lived in a shining castled. The prince was spoiled, selfish and unkind. An old beggar woman came to the castle and offered him a single rose in return for shelter from the bitter cold. Repulsed by her haggard appearance, the Prince sneered at the gift and turned the old woman awayRead MoreEssay about Film Analysis of King Kong Produced by Merian C. Cooper651 Words   |  3 PagesFilm Analysis of King Kong Produced by Merian C. Cooper A classic adventure-fantasy film in the earlier talking films is King Kong (1933). King Kong was conceived by director/producer Merian C. Cooper. Cooper tells the story of an attractive blonde woman and a frightening gigantic ape-monster who are immersed in a Beauty and the Beast type tale. A major section of the film is the struggle on Skull Island between the filmmakers, the islanders, and the other resident of the islandRead MoreAnalysis Of Bruno Bettelheim s Beauty And The Beast 1414 Words   |  6 Pagesterms of Freudian psychology, which is represented in his works of The Uses of Enchantment. Beaumont’s story of Beauty and the Beast is where the first discovery of Beauty’s problem was identified as the Oedipal complex. The Oedipal complex is a child’s desire to have a sexual relation with the parent of the opposite sex, but it is repressed deep in the mind. Beauty in Beauty and the Beast has a special bond of affection with her father; there is the problem that arises within this complex that whatRead MoreRhetorical Analysis Of How Of Read Literature Like A Professor By Thomas C. Foster1089 Words   |  5 PagesEhren Lewis Mrs. Mary Smith Ap literature 20 September 2017 Analysis of Symbolism in†How to Read Literature Like a Professor† â€Å"How to read Literature like a Professor† by Thomas C. Foster is a very helpful book that goes over multiple literary strategies on how to read literature like a professor or someone with his literary skill. . With all of these literary strategies, symbolism is one that recurs frequently the throughout the entire book. Foster’s use of different techniques of symbolismRead MoreThe Lion King, Beauty And The Beast, And Sleeping Beauty1663 Words   |  7 Pagesmeanings of these children s stories. Walt Disney portrays children s tales as a simple, fun form of entertainment, but the original stories reveal the bigger truths, changes, and adversities of these children books. The Lion King, Beauty and the Beast, and Sleeping Beauty are three of the many children s stories that have controversial backgrounds. No matter the time frame, these stories have their differences, but strangely enough have more than plenty similarities. Mid-1994, Walt Disney PicturesRead MoreThe Disney Princesses857 Words   |  3 PagesSome figures that have been very important and influential to young children for a long time are the Disney Princesses. There are many features about these characters that make them so loved however after careful analysis is becomes obvious that these are not the kinds of characters children should be idolizing. Many young girls spend a large amount of their life wanting to be a princess but Disney’s portrayal of princesses makes this not seem so desirable. A princess according to Disney is a youngRead MoreDisney Summary On Disney s The Little Mermaid 1788 Words   |  8 PagesDisney Comparative Analysis The Disney Renaissance era from 1989 to 1999 (Kearns) was the time when Walt Disney Animation Studious produced successful well-known stories into animated films that brought a lot of critical and public interest to the Walt Disney Company. One example is the article written by Laura Sells â€Å"Where Do the Mermaids Stand?† In the article she quarrels and critiques the narrowness of the representation of women in society and how they are assigned value based onRead MoreAnalysis Of Snow White And The Seven Dwarfs1411 Words   |  6 Pages 2017 â€Æ' Snow White and the Seven Dwarfs Film Critique Snow White and the Seven Dwarfs (1938), is a fantasy film written by Ted Sears and Richard Creedon. This animated movie, made by Disney, was created so young children can watch and enjoy all over the world. This is a very popular film because it was the first animated movie created in England and made in color. In the 1930’s no one expected the technology to be that great and it exceeded everyone’s expectations. Formalist Theory is the critiques

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Understanding Justification and Righteousness - 1121 Words

INTRODUCTION John Calvin described justification as â€Å"the main hinge on which religion turns,† while Martin Luther described justification as â€Å"the doctrine on which the church stands or falls.† DEFINING TERMS Two terms must be defined before we go further: righteousness and justification. The basis of this paper is to look at the doctrine of justification as Paul presents it in Romans, but clarification of these two terms will be helpful at this point. As N.T. Wright states, â€Å"English and American have two quite different root words, just and righteous, where Greek and Hebrew have one each, dikaios and its cognates in Greek, tsedaqah and its cognates in Hebrew.† In order to properly understand justification we must begin with an†¦show more content†¦Packer explains, â€Å"there is virtually no lexical support to interrupt â€Å"to justify† to mean â€Å"to make righteous.† In Romans 3:19-4:9, Paul provides explanation how God can be both â€Å"just and the justifier of the one who has faith in Jesus† (Rom. 3:26). A fundamental difference between the Old Testament and the book of Romans is that no one has the ability to fulfill the law, there is no one righteous (Rom. 3:10; 20). In verse 21 Paul tells us â€Å"the righteousness of God has been manifested apart from the law† and that â€Å"this righteousness is from God through faith in Jesus Christ for all who believe† (v. 22). Therefore, when Paul tells us â€Å"one is justified by faith apart from the works of the law† (3:28) we understand justification being defined as a judicial act of God. And by the atoning work of Christ, God reckons sinners absolved from sin, their penalty dismissed, declared righteous, and placed in a right relationship with God. PAUL’S CASE FOR JUSTIFICATION Paul presents his readers with a clear and simple thesis in the first three books of Romans: mankind is inherently in opposition to God, â€Å"none is righteous, no, not one; no one understands; no one seeks God† (3:10-11). The whole of his teaching from 1:18-3:20 isShow MoreRelatedJustification : Justification And Justification Essay1179 Words   |  5 PagesJustification in Romans Justification, in simplistic terms, is what God does for us in Christ. However, Paul’s understanding of justification is not as simple. Rather, it is a multifaceted theology, highly influence by his Jewish religious education, as much as, the revelation of God in Christ. We are not simply being accounted justified before God, but rather as a redemptive process God is regenerating all people, making them righteous in an ongoing process of sanctification. Justification is onlyRead MoreThe Legacy Of Martin Luther1719 Words   |  7 Pagesbecame an Augustinian monk and subsequently became a priest in 1507. According to John Dillenberger, â€Å"Luther was extremely sensitive to the problem of how to become worthy to receive the grace of God rather than the damning consequences of His righteousness†. Initially, Luther was at peace at the monastery. However as time passed he began to question his worth to God. Instead of feeling a sense of peace after sacrament of penance, Luther felt a sense of grief. Because of his struggle to findRead MoreJustification We Are Saved From The Guilt Of God1524 Words   |  7 Pagesâ€Å"By justification we are saved from the guilt of sin and restored to the favour of God.† But how can one be assured their faith has been justified? Assurance was a heated debate during the reformation period. It is apparent that Wesley wrestled with how to verbalize this piece of salvation puzzle as his critics found his ideas to be contradictory at times. For sake of clarity, only the explicable attributes for assurance will be brought forth. First and foremost, God is the source of assuranceRead More3. The Reformed Understanding Of Faith In Calvin: The Uniting1739 Words   |  7 Pages3. The Reformed understanding of faith in Calvin: The Uniting Fai th The doctrine of justification is at the center of the theological debate in sixteenth century. With the more developed doctrine of justification, the understanding of faith in from the Reformers shifts its focus that The Reformed understanding of faith starting from Luther and Lutheran tradition is not a work by human beings but rather a response to the divine work, an accepting mental attitude. In Calvin, the emphasis is thatRead MoreWhy Did Martin Luther Start The Protestant Reformation?.968 Words   |  4 Pagesstudy of St. Paul, through the lens of St. Augustine, changed how he felt. Luther came to understand that the righteousness of God of which Paul wrote in Romans 1:17, referred to the righteousness by which the sinner is graciously justified by faith, not the standard of righteousness by which God would judge sinners struggling to attain justification by their own efforts. This understanding transformed the troubled monk, who now found peace with God through faith. He saw his discovery or recoveryRead MoreOthello Shakespeare s Othello And Reformation Theology1577 Words   |  7 Pagessoteriology- the theology of salvation.† In this paper I seek to move beyond what is so often t he focus of Othello criticism, that being the character of Iago and his diabolical structures of jealousy, to Othello’s damning pride and his habit of self- justification. I do not seek to promote a fixed view of Othello’s character, as one that condemns him as a brutal egoist, but to present Othello in a complexity that is very human. In this way I hope to leave ample room, as E.A.J. Honigmann writes, to seeingRead MoreAbraham As A Heir Of The World Essay1256 Words   |  6 PagesGod, Abrahamic covenant and righteousness. Inheritance of land is often confused when reading Romans. Hsieh argues well that Abraham is not inheriting land, but inheriting people that are spiritual descendants. Hsieh further argues if Romans 4:13 had to do with land promises then the text would have deep issues of meaning. This article will do very well in backing up all Abrahamic illustrations addressed in Romans 4. Piper, John. The demonstration of the righteousness of God in Romans 3:25,26.Read MoreCircumcision : What Does It Matter?1289 Words   |  6 Pagesdemands more conformity to outward regulations.† It is an inward, Spirit-led significance that defines the honor and praise of God since it is not outwardly recognized and praised by men. Paul defends the position that the law cannot bring man to righteousness nor can anything outside of inward recognition of God. Ladd opines, â€Å"The reason why the law cannot make sinful men righteous is that it is an external code, whereas the sinful hearts of men need a transforming inward power. The Law is a writtenRead MorePaul s Argument For A Believer Is Justified By Faith Essay2058 Words   |  9 Pageswill explain what Paul meant by the expression â€Å"justified by faith† in the context of Paul’s argument in Romans, especially Romans 5:1. Firstly, an overview of Paul’s argument will be presented, followed by a m etaphorical description of Pauline Justification. However, two leading scholars advocate different views on how a believer is justified, and so their claims will be presented to serve as an aid to better explain the expression. Secondly, this paper will provide an exegesis of key passages fromRead MoreThe Apostle Paul And The New Testament1425 Words   |  6 Pagesinterpretation of Apostle Paul. Either the Jewish or Greek perspectives are the two common mindsets. Further, the Jewish vantage point would put emphasis on ‘being in Christ’ in Paul’s theology. However, the Greek Paul would put more attention on ‘justification by faith.’ Now it is important to note that there is a large bank of information on these interpretations by many scholars and both are important to discuss, but there simply is no time to go into detail. Yet, it will suffice to say this simply

Branding, Pricing, and Distribution Strategies Free Essays

ASSIGNMENT 3 MARKETING PLAN FOR TEACH CHINA BRANDING, PRICING, AND DISTRIBUTION STRATEGIES This section of Teach China’s Marketing Plan will focus in on key factors related to branding, pricing, and distribution: creation and development of the domestic and global product branding strategy; determination of optimum pricing strategy; looking at how the pricing strategy supports Teach China’s branding strategy, preparation of a distribution channel analysis, justification of opting for a push or pull strategy; an overall look at how the distribution strategy fits the product/service target market. It is very important that a start-up company, such as Teach China, build and develop a strong product brand. It is essential that such branding solidify the link between the values of Teach China and its customers. We will write a custom essay sample on Branding, Pricing, and Distribution Strategies or any similar topic only for you Order Now Because of the competiveness of the education market branding the commodities and services of Teach China must be unique. Additionally, branding education is considerably different than branding a commodity. [ (Gupta Singh, 2010) ] According the Dr. ’s Gupta and Singh, the movement of a globalized world to a knowledge economy opens immense opportunities for building education brands. (Gupta Singh, 2010) ] Gupta and Singh also warn against the tendency to confuse â€Å"branding in education as making enough noise to get people to enroll. † (2010) In determining a brand for Teach China it is imperative that the numerous stakeholders in this market are taken into consideration. Gupta and Singh suggest that a â€Å"careful balancing of the stakeholders’ interest is a key requirement of the leadership of each education brand. They identify the stakeholders as, students, faculty, prospective employees, parents and society. Research of current literature show that educational services earn their repeat business by word of mouth of well satisfied and well placed individuals. [ (Gupta Singh, 2010) ] This idea is further supported by a feasibility study conducted by Bradley and Griswold who posit that â€Å"most Chinese are reliant on third-party endorsements from friends and colleagues. † [ (Bradley III Griswold, 2011) ] The branding of Teach China must also take into consideration the fact that consumers are savvier, demanding value for their money and have little brand loyalty. (Abhijit Chattopadhyay, 2010) ] Like other service providers, Teach China will have a logo, but its main source of branding, based on current literature will be through the use of social media and word of mouth. Additionally, Teach China’s partnering with an established educational institute, as stated in an earlier section of the company’s marketing plan, will have a direct impact upon branding. For its i nternational market, Teach China will rely heavily upon business to business publications and its Web presence to promote services offered. Teach China will also target setting up a booth or kiosk at trade shows. Dr. Young-Han Kim, et al, writing for Managerial and Decision Economic, 2006 stated compelling reasons why optimal pricing is important: Of the four P’s of marketing (product, place, price, and promotion), pricing is the only T’ that generates revenue for a company. Although effective pricing can never compensate for poor execution of other P’s, ineffective pricing can certainly prevent careful execution of other P’s from bearing financial rewards for the company (Nagle and Holden, 1995). The role of pricing becomes even more critical in the context of global market entry. [ (Kim, Aggarwal, Ha, Cha, 2006) ] Pricing services offered by Teach China is drastically different from pricing a product. There are three different pricing strategy options available to Teach China: cost-plus pricing, competitor’s pricing, or value added pricing. Cost-plus pricing is the standard used by many businesses. Elizabeth Wasserman, editor of Inc. s technology website, quoting Jerome Osteryoung, a professor of Finance at Florida State University and outreach director of the Jim Moran Institute for Global Entrepreneurship, states that when determining the cost of a service using this method, one must be certain to include a portion of your rent, utilities, administrative costs, and other general overhead costs. [ (Wasserman, 2012) ] This approach could return the greatest profit margin but would cause a fluctuation in price when other costs increase. According to Professor Osteryoung, one should be aware of what competitors are charging for the same service. Yet he cautions against competing on price. Instead, he suggests that service companies compete on service, ambiance, or other factors that set [them] apart,† [ (Wasserman, 2012) ] The other factor discussed by Professor Osteryoung is perceived value to customers. Osteryoung points out that setting a price for a service can be subjective. He rightly posits that pricing (for a service) becomes an art form when one considers that â€Å"the important factor in determining how much (a customer is) willing to pay for a service may not be how much time was spent providing the service, but what the customer perceives as the value of the service and the level of expertise,† [ (Wasserman, 2012) ] One method available for setting a price for the services offered by Teach China would be to use what has been called in some literature the â€Å"service pricing formula†. Simply put this method helps determine an hourly rate for services rendered. Desired annual salary + Annual fixed costs (overhead) + Desired annual profit ?Annual billable hour = Hourly rate The other method used by my most businesses offering a service is simply that of setting market-based rates. In the book, The Small Business Start-up Kit, the authors suggest that if your rate is too high it will result in not getting clients. (Pakroo Repa, 2004) There is also danger in setting rates below the market value. A PDF document downloaded from www. edi. org, warns that â€Å"In a service business, people tend to think that something is wrong, if your prices are too low. They assume that the services are of inferior quality. † (Anonymous, 2012) Taking into consideration available literature research, Teach China will use a market based flat fee rate for services (including a 5% profit margin), with an offer of a discount for businesses enrolling five (5) or more employees. An in ternet search of prices for language courses returned a range of prices from $645 to over $2000. In order to be competitive in this market, Teach China will offer 20 courses for $1500 this will include study materials, for an additional fee students can spend two weeks in China practicing skills learned. Since these prices reflect doing business in one of China’s major cities, there will be a cost reduction of 10-20% for students from targeted cities. These projections will be adjusted as financial statements are prepared showing the cost of fixed assets, faculty and staff, and other operating expenses. The chosen pricing strategy for Teach China is designed to enhance customers’ perceptions about the service offered by the company (its brand). Teach China is selling a value service, offering expertise in language training and instruction. The pricing strategy chosen for Teach China will insure that the company can continue to afford and offer the best language instructors in the business. The target market of Teach China usually shop for similar services by listening to recommendation, reputation and testimonials of satisfied customers. The distribution channels most used by the industry include direct marketing via target mailing, the internet and broadcast media. Teach China will therefore follow the industry standard, specifically, the following strategies will be used to help accomplish the marketing objectives and business goals of Teach China: Direct Mail; Direct Sales; Television programs; with infomercials; Internet strategies; Participation in business trade shows. In its international market, Teach China will benefit from its partnership with its designated education partner already in operation in mainland China. Chris Rimlinger wrote an article in 2011 in Franchising World in which he advocates a balance of both push and pull marketing strategies to â€Å"expand the brand’s reach and attract new consumers, maintain lasting relationships with existing consumers, and meet sales goals by creating demand and satisfying existing market needs. † [ (Rimlinger, 2011) ] Teach China’s direct marketing tactics will be the push that gets the brand in front of the consumers. Teach China’s television, infomercials and internet strategies will be the pull that creates consumer demand for the service offered. Using a balance of both push and pull marketing strategies will facilitate Teach China’s brand being disseminated at home and abroad. The combination strategy will allow for specific target marketing to students, businesses and governments. Additionally, according to research conducted by Mike Sands, this type of combination strategy is the most effective way of harnessing technology to develop and control electronic customer relationship management. [ (Sands, 2003) ] Bibliography Abhijit, R. , ; Chattopadhyay, S. P. (2010). Stealth Marketing as a Strategy. Indiana University, Kelley School of Business. Retrieved May 07, 2012 Anonymous. (2012, May 9). PRICING METHODS. Retrieved from SEDI: www. sedi. org/DataRegV2-unified/capnet†¦ /pricing%20methods. pdf Bradley III, D. B. , ; Griswold, R. J. (2011). A Feasability Study to Develop a Foreign Language Academy in China. Journal of International Business Research, 19. Retrieved May 08, 2012, from http://go. galegroup. com/ps/i. do? id=GALE%7CA275130691;v=2. 1;u=tall18692;it=r;p=AONE;sw=s Gupta, M. , ; Singh, P. B. (2010). Marketing and Branding Higher Education: Issues and Challenges. M. J. P. Hikhand University, Invertis Institute of Management Studies. Uttar Pradesh, India: Review of Business Reasearch. Retrieved May 07, 2012 Kim, Y. -H. , Aggarwal, P. , Ha, Y. -M. , ; Cha, T. H. (2006). Optimal Pricing Strategy for Foreign Market Entry: A Game Theorectic Approach. Managerial and Decision Economics. Retrieved May 08, 2012, from http://www. jstor. org/page/info/about/policies/terms. jsp Pakroo, P. H. , ; Repa, B. (2004). The Small Business Start-Up Kit. Ipswich,, MA: NOLO. Rimlinger, C. (2011, December). Push and Pull Marketing Strategies: Using Them to Your Advantage. Franchising World, 43(12), 15-16. Retrieved May 10, 2012, from http://search. proquest. com/docview/913283066? accountid=10913 Sands, M. (2003). Integrating the web and e-mail into a push-pull strategy. Qualitative Market Research, 6(1), 27-37. Retrieved May 09, 2012, from http://search. proquest. com/docview/213439175? accountid=10913 Wasserman, E. (2012, May 08). How to Price Business Services. Retrieved from Inc. Com: http://www. inc. com/guides/price-your-services. html . How to cite Branding, Pricing, and Distribution Strategies, Essay examples

Modafinil on Convergent and Divergent †Free Samples to Students

Question: Discuss about the Modafinil on Convergent and Divergent. Answer: Introduction: The process of Design it includes the way we think and judge a thing and understanding it in a different way. Analysing of certain situations are to done so as to detect the problems in a business is included in this process. There is a need of doing Brain storming so as to detect the various problems and to solve them. Discussion about different characteristics of design it and the problems that are associated with it. I have learned all these things in the lecture that was conducted in the last few weeks. This lecture helps a lot in the to learn about the topic of design it. I have listed the contents which have helped me in understanding the various topics of the lecture. The 1st week consisted of the basics knowledges of design it and we were given an introduction about the topic of design it. The lecture consisted of the basic prospects of design it. The basic discussion regarding the design it included few things like what is Design?, what are the types of thinkings are used for the betterment of anything, what are the basic methodologies behind the brainstorming? and the class has impressively assisted me in learning and understanding the various aspects of a designs along with helping me to explain the process required for and what are the essential needs for creating new designs and advances in social service, commercial and digital contexts by the use of design thinking. After the class was over I was very much aware of the necessary steps required for the process of forming blogs. On the second week of the lecture we were having a session for clearing our doubts and we also discussed about the necessary steps that are to be taken for the purpose of creating new blog and reflections. It greatly helped me increased my ideas about the ways for publishing a new blog and to understand the relation that exists between the designs and the business. In the discussion we included various things like the essential methods, the level of focus and many more. The discussion facilitated the easy learning of the numerous tools associated with the design and how those can be used for innovating new ideas along with the use few things that are technical, in design thinking. DEEP DRIVE approach is an example of one such tool. In the class the lecturer told us to form a group to discuss the new ideas related to the business and for discussing the topics with my group and the lecturer. The class helped me to learn the process of making new poster along with the way of presenting a poster. we also understood the criterias that are essential for our assignment. The 3rd week consisted of the basic theories associated with Design it, Blogging, reflection and its overview. Few aims that helps in reflecting my mind set for business and some of the contents helps in explaining certain features of Design Thinking like the Learning theory, Action Research and Philosophical Worldview were taught to us on 3rd week. The lecturer used some examples so as to help us understand the basic logics of reasoning in which some of the examples consisted of designs and some which do not consist of any designs. Besides this also some theories like the Creative theory, Decision making theory, Team working theory along with the action research and The Philosophical worldview. I have all this with great efficiency and made me more attracted towards this topic. The importance of the blogs associated with the management of the business has greatly helped me in the learning process along with the basic dissimilarities that exist between the reflective writing and a bl og. A session for clearing the quarries was conducted on the 4th week and so I revealed every queries that I was having associated with the blogs and the subjects that were related to the previous classes lectures and after that we were made to discuss about all the quarries that I was having on this day. After the conversation we formed groups to do the group assignment and we have to submit the assignment on the 9th of October. This assisted me a lot to identify the different topics associated to this which includes brainstorming, the different procedures involved in detecting the problem, the ways which are required for the purpose of solving the problem and in what way does the visualisation works as a tool which is used for the process of design thinking. The discussion on this topic assisted me to learn various things which includes the basic thoughts which comes in my mind. The thoughts came in my mind due to brainstorming amongst a group. I also learnt that 10 factors are include d for the process of design thinking and this 10 factors in terms includes 4 basic questions and this questions are what is, what if, what wows and what works. We were also taught about the processes that includes the way of detecting the problems and how those problems could be solved. Examples included different types of pictures. One example included a short heighted man and a washing machine. The man was facing problems in using the washing machine as he was not able to take out the cloths inside the machine due his short height. There were also many other examples shown to us for this topic. Few things like the incubation, bay protection and many more were included in the discussion covered on this day. Various activities that were performed inside the class were very much interesting to me. One such activity was that the tutor gave a sheet consisting of many rounds and we were instructed by the tutor to draw whatever was coming in our mind.at first I was very much confused but when the instructions were provided to us it become very much easy. The second activity was, we were shown pictures of various objects containing some defects and we were instructed to detect those problems and graph a method for solving those problems by use of brainstorming this made me very much proud of myself after following the instructions provided. When the activities were over the tutor showed us various problem solving methods and finally the day ended with visualisation performed by us. The 5th week of the discussion included many things like journey mapping, value chain, and value network. On this day we formed groups for doing the 2nd assignment. We were given explanations about the topic of journey mapping in an easy way that it was very perfect for me to understand. Few significant stages that are involved in this procedure are selecting the customers, interviews are to be conducted, themes are to be studied and journey mapping for each person. We did different types of activities regarding journey mapping. On this day the professor showed us how to analyse the value chain and in what ways the values are summed up with the product and for supporting that fact he showed us some examples which included the customer from the suppliers and few things that are included in this customers from the supplier are receiving of the raw materials, the manufacture of the products, distribution of the products, marketing and selling of the products. A market analysis is to be performed by us after the product has been sold. For the purpose of development, we need to perform a research. On this day we were shown about the generic values and taught us that it is almost same as the topic of value chain. We were also taught about the primary activities and also the process of supporting. Relevant example of the UGG Australia was shown to us for the was On this day of lecture for teaching us how to add a value to the product. At the end of the lecture we discussed about the ideas that are associated with the assignment. Discussions were also held regarding the ways of implementing the value chain for the company. Discussions were held regarding the topics Mind Mapping initially helping me to form Mind Mappings similar to the posters, slides and many more. When the lecture ended we discussed about what is research and what are the required approaches for doing the research. A small information was provided to us regarding the different types of approaches whic h includes the quantitative and qualitative to us. And we were also instructed that more explanation will be provided to us on the following class. Research design issues like the research approaches, data types, data resources, ethics and ethical co creation were taught to us on the 6th class. Revision was done by me before the class started. I learnt about the tools related to design thinking which helps in creating new innovations. Discussions regarding the structured interviews were held that contained the Qualitative and the Quantitative that are almost same as the questioner that was given to us along with the structured question. We were also given a brief Explanation about the semi-structured and the structured. Again few examples were shown to us for the purpose of explaining and the examples included the challenges that are faced by being a part-time student. A brainstorming session was followed after the discussion about the focus interview that is mostly used in the Delphi method that is included in the Qualitative perspective was discussed. I learnt about the basic dissimilarities among the Delphi method and the pan el discussion. This discussion helped me to learn that in the Delphi method only the expert is allowed to speak on the topic. I also learnt about the Participant vs the non-participant interviews after the tutor sowed us different tables that comprises of the information charts and including the ethics that are associated with the process of design research. The process of planning to perform an ethical research by considering the ethical issues were also shown to us during the class along with the interview involved in the design and the unstructured interviews with some tips that are necessary for facing an interview. For the purpose of explaining the topic the tutor showed us a video. The 7th week involved the topics of design prototyping and there were numerous activities which included the development of concept and the testing of the assumptions were performed inside the class. We also discussed about the main principles of rapid prototyping. By the use of 2D prototyping was explained along with the early rapid prototyping with some examples on paper. Rapid prototyping was also shown to us by the use of 3D which included more details and features. Robotic hands and 3D printing were used as an example for explaining the alternative rapid prototyping. The tutor showed us the techniques of prototyping that includes sketching, story boarding, paper prototyping, wire framing and Physical prototyping. Demonstration was presented to us by the use of a mouse and a joystick which were used in the 1960s. for better understanding of the prototypes various activities were done inside the class. I understand the benefits and the drawbacks related with the rapid prototyping. Design thinking involves few tools and the main tools were explained to us on the class of 8th week. Few tools that are included in the process of design thinking process are Learning Launch, Real Launch, Launch Readiness plan. Discussions were done about the group projects with few samples like the Learning launch in Norway, trailing of the sales of a full smoking cessation program through the internet, Pharmacies (like Nicorette itself) and Employers. We took active parts in the activities performed inside the class. Taking of the prototype from some other group and to give feedback and to receive feedback from the other group who has taken our prototype was the activity performed inside the class on this day. Later we discussed about the real launch that includes the two components and they are successful learning launch and unsuccessful learning launch which includes the immediate launces and the delayed launches which in terms are convoluted in the process of successful knowledg e and for killing the thoughts and for tabling of the thoughts in the unsuccessful learning launches. I also learnt that something new is offered to the market for the first time and this requires a very careful plan. We also Discussed about the topics which included the Entrepreneurial marketing campaign, Marketing, Persona and Competitor analysis on the 9th week. I have gained knowledge about the process in which the Design Thinking and Entrepreneurial marketing is discussed along with the persona. During the process of doing the class activities we discussed about the persona that we were going to include in the 2nd report. Three competitors that are direct competitors, indirect competitors and future competitors were also discussed by us on this day. The tutor also explained to us the Competitor grid by using some suitable example. Another activity that was included on this day was the discussion about the real competitor in my innovative ideas and what are essential needs for presenting those competitors in the report. Explanations about the 4Ps of the marketing mix for the products, price, promotion and the place was done after this and it was also told to us that this are the main component s of marketing. Need of providing channels in communication and the main channels includes the social media, digital platform, traditional media word of mouth and the partners. After completing all the classes, I have learnt what are the different problems in the process of design thinking and what are the necessary steps that are to be taken for the problems to be solved. I have also learnt the steps for creating a blog along with the essential needs for developing innovative thoughts and to apply those new plans for the problems to get solved. Many live examples that we have seen has helped me in the learning process. I have developed a new action plan for developing a new software for the purpose of showing the things that I have learnt in the course of design it. This action plan is based on the learning outcome of the course. The basic steps that are included in the development process of a software are: Gathering of the requirement and analysis: the process includes the collection of the different things that are required for the development of a new software. After the collection of the requirements a analysis is to be performed for the purpose of validating the essential requirements and to use those requirements for developing the new software. After all this analysis and collection of the requirements a paperwork is to be done for the purpose of moving on to the next phase of software development. Design: in this step we need to design the software in a proper way by the use of proper requirements that were gathered in the 1st phase of the process of developing a new software. By the use of System Designing we can specify the required hardwares and all the essential elements. In this step it is possible to sketch the overall design of the software. It was becoming very easy for me to perform the essential steps in this phase after I have attended the lectures. Coding: This phase of the software development requires the most of the time as it is the modt important part of the software that is to be developed therefore it will almost require about 2 months. This is the longest step as because of the fact that it will help in the main functioning of the software. So after attending the classes it is very much important for me as my faults can lead to the total failure of the software. The classes have helped me a lot in designing the codes required for the process of software development. Testing: When the 3rd phase of the process is completed it is the time for the testing of the codes that has been developed in the 3rd phase. This testing process is done so as to detect the problems and to solve the difficulties faced during the process of testing. The codes are to be seen from different points of views as I have learnt that evert aspect should be seen from a different point of view. Deployment: This is a another process of testing in which the product is launched into the market so that the product can be tested in the real world. The main problems arise in the real world so feedback needs to be taken from the customers end so as to detect the problems and find ways of solving them. Maintenance: the most important and the final step of software development is the maintenance. The process of solving the problems faced by the customers will be included in this phase. The classes that I have attended has greatly helped me to understand the problems and to find ways for solving those problems. Bibliography: Acar, S., Runco, M. A. (2015). Thinking in multiple directions: Hyperspace categories in divergent thinking.Psychology of Aesthetics, Creativity, and the Arts,9(1), 41. Alexander, S. (2013). Innovation journey: design thinking in the value chain. InProceedings of the 27th Australian and New Zealand Academy of Management Conference: Managing on the Edge: 4-6 December 2013, Hobart, Tasmania, Australia. Bardach, E., Patashnik, E. M. (2015).A practical guide for policy analysis: The eightfold path to more effective problem solving. CQ press. Ben Mahmoud?Jouini, S., Midler, C., Silberzahn, P. (2016). Contributions of Design Thinking to Project Management in an Innovation Context.Project Management Journal,47(2), 144-156. Boss, S. (2015).Real-World Projects: How do I design relevant and engaging learning experiences?(ASCD Arias). ASCD. Brown, A. H., Green, T. D. (2015).The essentials of instructional design: Connecting fundamental principles with process and practice. Routledge. Creswell, J. W., Poth, C. N. (2017).Qualitative inquiry and research design: Choosing among five approaches. Sage publications. Frensch, P. A., Funke, J. (Eds.). (2014).Complex problem solving: The European perspective. Psychology Press. Friedman, S. L., Scholnick, E. K. (2014).The developmental psychology of planning: Why, how, and when do we plan?. Psychology Press. Geissdoerfer, M., Bocken, N. M., Hultink, E. J. (2016). Design thinking to enhance the sustainable business modelling processA workshop based on a value mapping process.Journal of Cleaner Production,135, 1218-1232. Gobble, M. M. (2014). The persistence of brainstorming.Research-Technology Management,57(1), 64-67. Goldman, S., Zielezinski, M. B., Vea, T., Bachas-Daunert, S., Kabayadondo, Z. (2016). CAPTURING MIDDLE SCHOOL STUDENTSUNDERSTANDINGS OF DESIGN THINKING.Taking Design Thinking to School: How the Technology of Design Can Transform Teachers, Learners, and Classrooms, 76. Gyabak, K., Ottenbreit-Leftwich, A., Ray, J. (2015). Teachers using designerly thinking in K-12 online course design.Journal of Online Learning Research,1(3), 253-274. Hawthorne, G., Saggar, M., Quintin, E. M., Bott, N., Keinitz, E., Liu, N., ... Reiss, A. L. (2016). Designing a Creativity Assessment Tool for the Twenty-First Century: Preliminary Results and Insights from Developing a Design-Thinking Based Assessment of Creative Capacity. InDesign Thinking Research(pp. 111-123). Springer International Publishing. Kolko, J. (2015). Design thinking comes of age.Harvard Business Review,93(9), 66-71. Liedtka, J. (2015). Perspective: Linking design thinking with innovation outcomes through cognitive bias reduction.Journal of Product Innovation Management,32(6), 925-938. Merriam, S. B., Tisdell, E. J. (2015).Qualitative research: A guide to design and implementation. John Wiley Sons. Mohamed, A. D. (2016). The effects of modafinil on convergent and divergent thinking of creativity: a randomized controlled trial.The Journal of Creative Behavior,50(4), 252-267. Montgomery, D. C. (2017).Design and analysis of experiments. John Wiley Sons. Newman, P., Ferrario, M. A., Simm, W., Forshaw, S., Friday, A., Whittle, J. (2015, May). The role of design thinking and physical prototyping in social software engineering. InProceedings of the 37th International Conference on Software Engineering-Volume 2(pp. 487-496). IEEE Press. Pandey, S. (2015). Proto Design Practice: translating design thinking practices to organizational settings.IxDA,27, 129-158. Parkinson, D., Warwick, L. (2017). Stimulating Thinking at the Design Pitch. Storytelling Approach and Impact.The Design Journal,20(sup1), S4509-S4518. Shi, Y. (2015). An optimization algorithm based on brainstorming process.Emerging Research on Swarm Intelligence and Algorithm Optimization, 1-35. Wolstenholme, D., Downes, T., Leaver, J., Partridge, R., Langley, J. (2014). Improving self-efficacy in spinal cord injury patients through" design thinking" rehabilitation workshops.BMJ quality improvement reports,3(1), u205728-w2340.